The people of Thailand are known all over the world for their friendly nature and rich cultural heritage, which they are extremely proud of. As with any other destination, though, expats can expect a degree of culture shock in Thailand.

Meeting and greeting in Thailand

In Thai culture, greeting someone is an act of great significance. The manner of greeting is determined according to the social standing of both people, and making the wrong move could cause a Thai person to lose face – this is considered a disgrace and should be avoided at all costs. That said, if correctly used, greetings are an opportunity to show deep respect for the Thai people.

For a traditional Thai greeting, palms are placed together in a prayer-like gesture somewhere between the chest and the forehead. They are held close to the body while a small bow is made. The higher the hands and the lower the bow, the more respect is shown. This is called a wai.

The proper etiquette is for the subordinate party to offer a wai first, with the senior person then returning the wai. Thai locals won't expect a foreigner to initiate a wai but if offered one, not returning it would be an insult.

Dress in Thailand

Outward appearances are important to Thai people. Here, the old saying 'dress for success' holds true. Thai locals appreciate foreigners who try to maintain a professional and reserved appearance. T-shirts and shorts are acceptable for going just about anywhere, but pants and skirts should be of a modest length. Women should keep their chests and shoulders covered.

For office jobs in Thailand, expats will be expected to wear fairly formal attire. Men are expected to wear dress pants and shirts with a collar. Ties aren't mandatory, but are recommended for formal gatherings. 

In beach towns like Phuket, Hua Hin and Krabi, Thai locals are more accustomed to foreigners wearing bikinis and swimming attire at the beach, but when going for lunch or a stroll around town, expats should cover up. 

Language barrier in Thailand

Thai is a tonal language with five different tones. The tone of a word is used to distinguish its meaning. If an expat pronounces a word incorrectly, it may have an entirely different meaning from what they intended to say. The upside is that Thais are extremely forgiving when foreigners try to speak their language, and once they understand what a foreigner wants, they will teach them how to say the word correctly.

Religion in Thailand

Most of the population in Thailand are Buddhists. Buddhism plays a key role in the general nature of the local people. Throughout the country, there are also many beautiful Buddhist temples, known as wats. Other religions do exist in Thailand, and everyone’s right to the religion of their choice is protected.

Cultural dos and don'ts in Thailand

  • Do show great respect to the Thai royal family. The local population highly reveres them.
  • Do take the Thai national anthem seriously. It is broadcast over television and radio twice a day – every day at 8am, when the flag is raised and lowered just before sunset. When the anthem is being played, everyone must stop what they are doing and stand to attention out of respect. 
  • Don’t ever touch the head of a Thai person or pass any objects over someone’s head. The head is the highest part of the body and is considered sacred in Thailand. It must be treated with the utmost respect.
  • Don't use your feet for anything other than standing or walking. It is not acceptable for people to put their feet up on a table or desk, and expats should avoid pointing their feet at people. It is also considered impolite to touch one’s feet in public.
  • Do keep your cool. The Thai phrase jai yen, meaning ‘cool heart’, is a way of life. It refers to the ability to stay composed, calm and patient in tense situations. This is highly admirable in Thai society. Thai people go to great lengths to avoid confrontation and remain diplomatic.